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A cultural material system
woven from land and time.
CUEMÁI explores culture through material. It transforms the residues left behind by one of Mexico’s most emblematic spirits: tequila.
Global demand for tequila continues to soar, the environmental cost of its production has escalated.
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Million Liters
produced 2025
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Million Liters
produced 2025
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0
Million Liters
exported 2025
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0
Million Liters
exported 2025
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Million Tons
plants required 2025
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Million Tons
plants required 2025
Thegoalistochallengeindustriestoseewasteasopportunity.Thisprojectisnotonlyaboutcreatingtextiles;it’saboutcreatingafuturewheresustainabilitydrivesbothinnovationandtradition.
Thegoalistochallengeindustriestoseewasteasopportunity.Thisprojectisnotonlyaboutcreatingtextiles;it’saboutcreatingafuturewheresustainabilitydrivesbothinnovationandtradition.
Exhibitions
Material expressions of memory, place, and possibility.
Exhibitions
Material expressions of memory, place, and possibility.
Services
Our work exists at the intersection of culture, materiality, and human connection.
Material R&D
We transform agroindustrial byproducts into engineered textiles for performance and aesthetic impact.
Material R&D
We transform agroindustrial byproducts into engineered textiles for performance and aesthetic impact.
Custom Material
We design client-specific material as responses to functionality, industry, project, and environmental impact.
Custom Material
We design client-specific material as responses to functionality, industry, project, and environmental impact.
Circular Integration
We integrate sustainable sourcing from source to product without compromising quality.
Circular Integration
We integrate sustainable sourcing from source to product without compromising quality.
Material Narratives
We translate materials into cultural narratives that guide form, texture, and expression.
Material Narratives
We translate materials into cultural narratives that guide form, texture, and expression.
Prototyping
Rapid development and testing of material applications for product, interior, and architectural use.
Prototyping
Rapid development and testing of material applications for product, interior, and architectural use.
Strategic Alliances
We collaborate with brands to integrate material innovation into long-term vision.
Strategic Alliances
We collaborate with brands to integrate material innovation into long-term vision.